According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". The bikini gradually grew to gain wide acceptance in Western society. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960s. The deer skin bikini worn by Raquel Welch in the film One Million Years B.C. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. During the early 1960s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Other actresses, including Rita Hayworth and Ava Gardner, also received press attention when they wore bikinis. Actress Brigitte Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Reard named his design for the Bikini Atoll, where the first post-war tests of the atomic bomb were taking place.įrench women welcomed the design but the Catholic Church, some media, and a majority of the public initially thought the design was risqué or even scandalous. Īlthough two-piece bathing suits were being used by women as early as the 1930s, the bikini is commonly dated to July 5, 1946, when, partly due to material rationing after World War II, French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini. Illustrations of women wearing bikini-like garments during competitive athletic events in the Roman era have been found in several locations, the most famous of which is at Villa Romana del Casale. Evidence of bikini-style women's clothing has been found as early as 5600 BC, and the history of the bikini can be traced back to that era.
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